Last Updated: August 2025

Baseline Digital (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our mobile application LexScan and/or visit our website www.baselinedigital.co.za. By using our App or Website, you agree to the practices described below.

Information We Collect

We may collect the following types of information:

• Personal Information: such as your name, email address, or phone number when you create an account, submit a form, contact us, or subscribe to updates.
  
  
• Non-Personal Information: such as device details, browser type, operating system, crash reports, usage statistics, and IP address for performance and analytics purposes.
  
  
• Cookies & Tracking Technologies: when visiting our website, we may use cookies or analytics tools (e.g., Google Analytics) to understand usage patterns and improve user experience.
  
  
• Third-Party Services: our App and Website may use trusted third-party services (e.g., analytics, advertising, or hosting providers) which may collect limited data in accordance with their own privacy policies.
  
  

How We Use Information

We use collected information to:

• Provide and maintain the App and Website.
  
  
• Improve functionality, performance, and user experience.
  
  
• Respond to inquiries, requests, or feedback.
  
  
• Send important updates, notifications, or marketing communications (only if you opted in).
  
  
• Monitor traffic, trends, and user activity for analytics and security.
  
  
• Comply with applicable laws and regulations.
  
  

Sharing of Information

We do not sell or rent your personal information.
We may share data only:

• With service providers who help us operate our App/Website (e.g., hosting, analytics, email).
  
  
• If required by law, regulation, or legal process.
  
  

Data Security

We use reasonable technical and organisational measures to safeguard your information. However, no method of storage or transmission over the internet is completely secure, and we cannot guarantee absolute protection.

Data Retention & Your Rights

• We retain personal information only as long as necessary for the purposes stated in this policy.
  
  
• You may request access, correction, or deletion of your personal data at any time by contacting us at jp@baselinedigital.co.za.
  
  
• You may also opt out of marketing emails by clicking the “unsubscribe” link included in our messages.
  
  

Children’s Privacy

Our App and Website are not directed to children under the age of 13. We do not knowingly collect personal data from children. If we discover such information has been collected, we will delete it immediately.

Cookies (Website Only)

Our Website may use cookies to improve performance and track usage. You can manage or disable cookies in your browser settings. Note that disabling cookies may affect certain features.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with an updated “Last Updated” date.

Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact us:

Email: jp@baselinedigital.co.za